A big thanks to Jen for sending this over to me in a big box of goodies :)
Sweet potato is a seasonal flavour of Japan, usually for Autumn and Winter, and we don't really ever see it related to any sweets or snacks in Western countries. For this reason I was kind of taken aback when I saw the packaging and flavour, but I do like sweet potato, so I thought this would be an interesting review.
Firstly, the packaging does really stand out but it has a lot going on. It has a lot of text and a big W on the front. If you don't read Japanese then you wouldn't know what is going on. But it is saying that it's sweet (as expected), and it has been baked to perfection, like one of those roasted sweet potatoes that street vendors sell.
Inside the packaging there was a black tray containing 10 pieces of Bake separated by a thin divider. 4 pieces on one side and 6 pieces on the other. I'm not sure why they were separated like that, there seems to be no real reason why.
There were a lot of crumbs in the black tray and I guess while making it's way to me in the parcel it was bashed around a fair bit. The piece of Bake is quite crumbly though, and even picking it up crumbs fall off the side.
The Bake pieces smell very sweet and there is a scent of sweet potato but also an odd smell...I just can't put my finger on it. It's crunchy on the outside and soft and cake-like on the inside. What I wasn't expecting was such a high level of sweetness. It tastes only of screamingly sweet cake with a hint of fake sweet potato. Oh, this is bad. Sorry, but it's so so bad.
I love the crumble and the softness of the cake inside, but the taste is horrible. They have tried too hard and delivered the "sweet" part of the potato way too much. This is an odd tasting snack and you will need a big glass of water after eating a couple of these.
I would recommend avoiding these altogether.