While I was in Japan, I saw the Fujiya brand everywhere. Not only do they have their own brand of cake shops with the most delicious delights, but they also make every day biscuits, snacks, chocolates and candies.
What I have here is a box of original Fujiya Milky with the iconic image of Peko-chan, the company's mascot, on the front.
Inside there are 7 individually wrapped candies all bearing the Peko-chan mascot. The candies are small, round, and white in colour. There is no distinctive smell from the outside.
The candy is hard, not soft and chewy as I expected. The flavour is quite bland, and I suspect it's aiming to be "milky" which is sweet and creamy.
To be honest, Japanese people probably love these because it reminds them of their childhood. I don't have the nostalgia associated with Fujiya so I don't feel any enthusiasm for this candy. It's too bland.
In saying that though, I'm sure it would be great as a treat for kids, and my Japanese husband loves them.
You can buy this box of Milky Candy from Oyatsu Cafe.
