Friday, August 6, 2010

Lotte Black Black Chewing Gum ロッテ ブラックブラック ガム


This sample was kindly provided to me by napaJapan. It was hiding in a box of goodies and I didn't know it was there until I turned the box upside down and it fell out. I was surprised as it's a gum I see quite often in Japanese supermarkets but have never thought to try. I'm not a big mint gum fan, I prefer fruity flavours. Also, this gum just sings "otaku". You can get it at Anime conventions and websites, it's probably the most well known Japanese gum of all.

This was sitting on the computer table waiting to be reviewed, and Yasu saw it and said "hey, where did you get black black from?" I told him it was all his if he wanted it, I only needed one stick. He happily made off with the rest of the pack so I guess this bodes well for reviewing.

There are 9 individually wrapped flat sticks in the pack. Each stick is a dark grey colour with a white powdery coating. From the outside the gum smells strong and putting it in my mouth the mint is so powerful and strong.

I was careful not to try this at night because it has caffeine in it, and obviously it's good for a pick me up. This gum is so minty it burns my throat and gives off considerable heat so that even when I stop chewing it, the heat is still there. Japanese people seem to be a fan of all things minty and menthol and I have tried health care producst like eye drops and lip balm that has such qualities. I, however, am not a fan of it, and I don't like this gum. It's too minty, burny and hot. It just makes everything from my lips to my throat burn like hell.

Maybe Japanese people who are already used to these kinds of products in the market probably like it, as Yasu does, but if you don't like your mint extra extra strong then I would say give it a wide berth. If anything, this gum will definitely get rid of any other undesirable taste in your mouth and will definitely freshen it, so I guess if you didn't have any toothpaste and you had this gum instead, you could use it that way.

Brand: Lotte
Calories per box: 75
Buy it now at napaJapan