When this pack of Hi-chew first came out, it really made me excited. I saw the image of the daifuku (a Japanese sweet made from rice with a red bean filling), and it looked so yummy.
I later asked Jason @ napaJapan (who I have known for a very long time) to send me one to try and he complied (thanks Jason!). The pack has been sitting with some other candy - developing a bit of a backlog here - waiting to be reviewed.
So today I finally got around to opening the pack and guess what? It's nothing like the image on the front. Now I know why they put "写真は味のイメージです" (The photo is an image of the flavour), because it is only meant to taste like the real thing, not look like it! Doh! :(
I had expected it to have the red bean filling and a strawberry type filling, but really Ladies & Gentlemen, it's just a hi-chew. It is white on the outside and a soft pink colour in the middle.
There is a very sweet smell of strawberry from the outside. When I pop it into my mouth there is a light strawberry flavour that is quite floral. The hi-chew is soft and chewy and the middle has a flavour reminscent of strawberry flavoured hubba bubba. The strawberry flavour reaches a peak at the end of the chew, but is not really tart. It's very refined in taste, has chemical notes here and there, but in all, quite nice. For what it is, it's a nice candy. A little bit bland, but hey, if you like Strawberry and you like it kind of plain, then this is for you.