あじわい苺 Strawberry Flavour Kit Kat

Ajiwai Ichigo simply means "the flavour of strawberry", ajiwai being flavour, and ichigo being strawberry.

I have seen a few incarnations of this bar, I think Nestle Japan release one every year. Most probably for those pink chocolate lovers out there.

The box is very pretty and so are the two little packets inside that contain the fingers. They have strawberries on a white background, very cute and sweet. It could have almost been a late Valentine's present.

The chocolate is very fake pink white chocolate, and there is a lovely smell of strawberry milk. I love the smell. However when I bit into the bar I got a very fake strawberry taste followed by a very sour ending. Yasu can't taste or smell anything, but he had a bit of this and said "something tastes sour!" so even with no taste he could taste that sourness. That's how strong it is!

I don't like this Kit Kat at all. It lacks depth of flavour and originality. I would have preferred it without the sourness. Strawberries don't really have that amount of sourness unless they're unripe. I don't think the Nestle team have put much thought into this Kit Kat, and I am disappointed. They did a lovely job with the presentation and packaging, how could they let us down with the flavour? I wouldn't buy it again. I like my Strawberries sweet and juicy.