Thursday, July 2, 2009

Morinaga Ichigo Caramel (Strawberry Caramel)

This Ichigo Caramel was released for Mother's Day (May) in Japan. It was only around for a little while before petering out. Fortunately for me I received it as a gift with a bunch of other food gifts, and it makes a change from the usual Milk, and Matcha flavours that Morinaga usually make. Not to say I don't also like those, but I do like to try new flavours of caramel when I can.

This box holds the same quantity as usual. 12 individually wrapped pieces 1.5cm x 1.5cm in size. When you push the bottom of the box, the top slides up, similar to a matchbox. You can also push down from the top and have the same effect.

Each piece of caramel is bubblegum pink in colour. It doesn't carry much scent, a very faint strawberry mousse flavour, if anything.

The first taste is a very floral, almost musk-like flavour. The caramel is quite hard and takes a couple of chews to reduce the size. While chewing I get a vague strawberry mousse flavour, but there is still quite alot of floral flavour in there. The strawberry flavour never really builds up in intensity, while the floral notes are extremely strong and overwhelming. After swallowing this caramel I'm left with a taste similar to having chewed pink bubblegum for a few hours. It's not a pleasant taste, and the floral taste has burnt my throat.

This caramel was not enjoyable. Where was the strawberry?? I can just imagine the poor mum's that got saddled with this for Mother's Day. They probably hid it in the garbage when their kids' weren't looking. I guess Morinaga should stick to the basics.

Luckily this was a seasonal thing so I don't have to warn anyone off trying it. It's unlikely you will come across it, but if you do, buy at your own risk! And don't say I didn't give you fair warning. If you have tried this, let me know what YOU thought about it!


ebidebby said...

So, good idea, bad execution? That's too bad, too, because Morinaga makes a great matcha caramel...

Kelly said...

Yeah, I love the matcha, azuki, and kokuto caramels. I think it's exactly like you said. It could have been a great flavour if they had pulled it off.

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