This coffee by UCC has been around for years, but I've never actually bought it until now. As I'm currently having a coffee fad, it stood out to me in the drinks section of my local Japanese supermarket and as it was on special it made the decision for me.
I love the blurb on the front of the can -
UCC: The pioneer maker of the canned liquid coffee in Japan. Come on, and enjoy its original taste.
The can holds 337ml. The ingredients are sugar, skim milk powder, coffee, whole dried milk. Even though the coffee is second last on the list it is quite prominent in the drink.
The colour of the coffee is a very dark colour, like when not much milk is added, even though milk is higher than coffee on the ingredient list. I'm glad this coffee has sugar in it, it's not really sweet but sweet enough not to be too bitter.
I've never been a fan of coffee in a can mostly because Japanese companies tend to make it too strong for me, but this coffee by UCC is something I could drink quite regularly.
I like the can itself, the simplicity of the design, the price, and most important the taste. I think quite often Japanese drink makers rely on package design and advertising quirks to sell their products rather than the actual content and what it tastes like. Fortunately UCC coffee has stood the test of time and is still here to provide us with a refreshing coffee that doesn't need silly advertising campaigns to promote it.
So yes, I can now say, I'm a fan of coffee in a can but only if it's made by UCC!
The colour of the coffee is a very dark colour, like when not much milk is added, even though milk is higher than coffee on the ingredient list. I'm glad this coffee has sugar in it, it's not really sweet but sweet enough not to be too bitter.
I've never been a fan of coffee in a can mostly because Japanese companies tend to make it too strong for me, but this coffee by UCC is something I could drink quite regularly.
I like the can itself, the simplicity of the design, the price, and most important the taste. I think quite often Japanese drink makers rely on package design and advertising quirks to sell their products rather than the actual content and what it tastes like. Fortunately UCC coffee has stood the test of time and is still here to provide us with a refreshing coffee that doesn't need silly advertising campaigns to promote it.
So yes, I can now say, I'm a fan of coffee in a can but only if it's made by UCC!
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