Tuesday, September 1, 2009

Full of Vegetables Kit Kat 充実野菜キットカット

This Kit Kat was released on the 24th of August and I only just saw it today in Ito Yokado for ¥105.

The Japanese characters 充実野菜 (or Juujitsu Yasai) means "full of vegetables", and has the same name of the same drink by Itoen.

The ingredient lists boasts apple, carrot, grape, lemon, celery, capsicum, asparagus, chinese cabbage, kale, parsley, cabbage, herbs, radish, and spinach. The back of the box states that the vegetable powder is in the cream between the wafers, and the apple and carrot flavour is in the chocolate coating.

The colour of the white chocolate is a bright orange colour that reminds me of McDonald's fake cheese. The smell of apple wafts up from the chocolate.

Biting into the Kit Kat finger, there is a sweet flavour of apple immediately, but it gives way to a weird chemical flavour that reminds me of something burnt. I can't really detect any carrot flavour in the chocolate, and there is no real sense of vegetables in the cream between the wafers.

I guess for some people this would be a relief, as the actual juice by Itoen is rather strong. For me however I am a little disappointed as I expected the taste the vegetable patch and all I can taste is the apple orchard. Apple is really the only flavour here besides a few chemical overtones.

I really think this would have been better with milk chocolate as the white chocolate is too sweet for a snack that is meant to showcase a health drink. Unless you liked previous versions of the apple kit kat then I wouldn't recommend buying this. It should be called 'full of apples' rather than vegetables.


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