Kabaya Hello Kitty Pretzel Chocolate カバヤ ハローキティー プレッツェル 『チョコ味』

I once was a huge Hello Kitty fan. Well that is an understatement, I was obsessed. The first time I went to Japan in 2004 I spent probably a thousand dollars or more at Sanrioland in Tokyo buying Hello Kitty character goods. In fact I shipped 17 parcels of Hello Kitty stuff home! Can you believe it? I still have most of those parcels sitting in our shed, the contents in pristine condition. My kitchen cupboards are mostly full of Hello Kitty cups, saucers, plates, bowls and glasses which I hardly ever use but can't bear to part with. My husband has learned not to say anything...he after all comes from the land of Otaku!

So when I opened the box from Oyatsu Cafe and found this box of Hello Kitty Pretzel in there, I immediately felt a fondness for the product, even though as a reviewer, it is my job to be unbiased. This is a stick snack, similar to Pocky, made out of a long thin biscuit with a milk chocolate coating.

It's obviously marketed towards Hello Kitty fans and fans of "kawaii" (cute) with all the hearts and cupcakes on the pack.

Inside the box contains one clear pack of chocolate sticks. They are about a third smaller than the size of a Pocky. The stick smelled like chocolate and strawberry surprisingly, and when I bit into it there was an audible crunch and the biscuit itself had a faint taste of strawberries. I thought I must be dreaming so I asked my husband to taste it too. He confirmed that yes, the pretzel stick tastes like strawberries. The chocolate coating on the outside is so thin as to be non-existent. It really doesn't add much to the flavour unless you eat the whole pack at once and even then it's vague at best.

 

I wondered why they called this pretzel snack "chocolate flavour" when in fact the dominant flavour is strawberry, and the fact that the pretzel stick tastes like strawberry is not mentioned anywhere on the pack so I'm wondering if it's meant to be a surprise, or just some wacky aspect of the snack.

The chocolate coating on the pretzel was a disappointment, it was too thin to even taste it properly. I really wanted to like this snack because Hello Kitty is on the front but it just didn't live up to what I expect from a pretzel stick. In saying that though, I think these would be ok for kids, especially if you want to limit how much chocolate they are having and the size of the snack.