The fact that a product or ingredients in a product are derived from Hokkaido always has some kind of extra sales force in Japan. Hokkaido- land of nature and all things natural. Premium dairy products, fresh fish from the ocean, that sort of thing. It has serious selling capacity.
I picked up this Hi-Chew not because it says "Hokkaido" right across the front over an image of Hokkaido, but because of the flavour - Lemon Cheesecake.
I'm having a bit of a cheesecake craving lately and this just seemed to call me. 'Hmm lemon cheesecake hi-chew, that should be interesting' I thought.
The pack has 12 individually wrapped pieces of chewing candy about 2 x 1 centimetres.
The candy itself is a yellow colour, like a pat of butter. It smells like lemon cheesecake.
The flavour at first is like a lemon tart flavour and then half-way through chewing a dairy like flavour, cheese, then milk, emerges. The lemon tang stays present all the way through with the dairy flavours mixed in. It really is a nice chew. The flavours are strong but not overly sweet. The lemon taste is really nice, and not at all fake. Because it's really chewy, it's hard to imagine you are eating cheesecake. Nevertheless, I think it is a great flavour for Hi-Chew, interesting and different from the usual fruit flavours on offer.
If you see these around and you are a fan of cheesecake, I recommend you pick up a pack!
Monday, June 8, 2009
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