Kellog's Brown Rice Flake Matcha Milk ケロッグ 玄米フレーク 抹茶ミルク

I purchased this pack of Matcha Milk Brown Rice Flakes at the same time as I purchased my previous review (Brown Sugar & Honey).

As the Brown Sugar & Honey Flakes were very healthy tasting, I was reluctant to taste this Matcha Milk (Green Tea & Milk) variety, so they have sat around on my desk for a while, staring at me every time I turned the computer on.

I finally summoned up the courage to taste them, only to find that they're not that bad. Because they have Matcha powder inside, the texture is a lot better than the Brown Sugar & Honey Flakes. You can really taste the Matcha flavour, and the texture of the powder in there, along with the crunch of the biscuit.

Matcha Milk Flakes don't come across quite as healthy as the Brown Sugar & Honey Flakes do. I could tell it was still cereal based, but the Matcha Milk texture and flavour masked it quite well to the point I felt like I was just eating a savoury snack. There is only a very vague sweetness in this biscuit, when it becomes soft in the mouth, but it seems like there is only grape sugar added and that is in the middle of the list of ingredients so it doesn't play a big part.

Everyone knows I'm a Matcha Freak but I can tell you it didn't make me biased towards this product. I was expecting it to be just as healthy if not worse than the previous review. I was pleasantly surprised to find that healthy doesn't have to be bland.

Kellogg's Brown Rice Flake Brown Sugar & Honey ケロッグ 玄米フレーク 黒糖＆ハニー

I was browsing at Japanese snacks on Rakuten when I came across this packet of brown rice flakes made by Kellogg's. Kellogg's are familiar to me as the brand of cereal my son most likes, they make a lot of breakfast foods that are popular in Western countries. I was a little bit surprised to see that they make this kind of snack for the Japanese market and in such a Japanese flavour!

This pack weighs 40g and I'm pretty sure it's just one serving. Brown sugar, which in Japanese is pronounced "kokuto" and originates from Okinawa, is made by boiling down sugar cane until it has a deep rich brown colour. In Okinawa it's known as a health food and lots of people take it to ward off fatigue. Added into this mix is honey which on the packet it is said to match with the brown sugar very well.

What I thought of as a snack when I purchased it, is actually a type of breakfast food and on the back of the packet they refer to it as "cereal". I'm not sure if Kellogg's want you to eat it with milk, with a cup of tea, or by itself. But as they refer to it as a "biscuit", I think I might just eat it that way.

Opening the packet there is a strong smell of molasses and a sweet scent. Each biscuit is quite flat,
and measures 3cm long x 2.5cm wide. There are 14 biscuits inside. When I bite into a biscuit there is a satisfying snap and crunch. The first thing I taste is oats, and sure enough when I look on the ingredients list there is oat flour used.

The big punch of brown sugar and honey flavour that I expected is not there. The brown sugar is only apparent right at the very end, with a vague sweetness that must be the honey. The smell of the brown sugar is actually stronger than the flavour in this biscuit which is a disappointment. The oat flour here is the star of the show, and although I don't mind it, it reminds me more of a muesli bar than what it is supposed to be.

It does taste healthy, so if that is what Kellogg's were going for then they nailed it. It just doesn't live up to the image on the pack of a big pile of brown sugar covered in oozing honey. It's only a vague representation of that.

I must admit, I ate the whole pack. They were somewhat moorish, I do like oats, and I don't think anyone else in my house will eat them. Personally, I would have to eat these while having a drink as they made me quite thirsty. I guess a nice cold glass of milk or a hot cup of tea would do the trick.

If you have tried these, what did you think?