Glico Heart Caramels グリコ心形のキャラメル

"The running man" is an icon well known to Glico. Their catch-cry is that one caramel will allow you to run 300 metres. Though everyone knows that it doesn't really work, it's just a sales pitch. Which begs the question, if everyone knows, why do they continue to have it written on the box?

Anyway, I've seen these around but never tried them. What really coaxed me into buying them was the free toy that was attached. At 31 I'm still a sucker for a free toy, however lame it may seem!


There was a choice between the bread maker toy, dinosaur robots, or insects. Being a girl, I chose the bread-maker, you know, to tie in with that long-held belief of men that women belong in the kitchen. Hmm.

I was right to say "lame" toy, because it is. I must have drawn the shortest straw possible because what I got was a plastic jar with a spoon. I opened the lid of the jar in expectation that I was getting something inside, but alas, only air in there. A look at the box shows me I could have got a set of scales, a bread bin, or a serving tray with tongs. Damn. Thought I was getting the cute scales. Oh well. Who wants a free jar and spoon toy?

The box of caramels only have 5 caramels in them. Supposing that you could run 300 metres with every bite, you could expect to run 1500 metres with the whole box. But you would need another box to get back. Would the 154 calories consumed by eating these be burned off in the process I wonder? Anybody tried this?


Moving along to the caramels, they are shaped like a heart. Not sure if this has anything to do with health - aka healthy hearts through running, or Glico is expressing their love for us buying their products.

The caramel really tastes like coconut and is chewy. Looking at it I thought it would be hard. In the centre there is a taste like lemon peel, powdered milk and caramel. To me, it tastes weird. The ingredients list claims alot of B vitamins, Calcium, and Sweeteners. The sweeteners I can agree on because it's so throat burningly sweet while I'm chewing it my throat feels like it's on fire.

I bet the sweetener alone could power you 300 metres. And guess what, I got a headache right after eating this too.

I guess, because it's been around for so long, Glico's heart caramels are a hit. But not with me. Certainly, Yasu's eye's started sparkling when I showed him the box. Not sure if that's out of childhood sentimentality or he just loves snacks.

I bought these for $1.38 and even with the lame toy included it wasn't worth it. I won't be buying these again. (The yucky coconut and lemon peel taste is still in my mouth!)