Meiji Salty Praline

Since last year when Kit Kat released their Salty Vanilla Kit Kat, there has been an explosion of Salty chocolate treats from Japan. At first major brands released Salty + Vanilla and stuck to that, but since I have also seen Salt + Caramel, Salt + Milk Chocolate, and now Meiji's offering, Salty Praline.

The box describes this as "salt & baked crepe in almond praline". It has skipped over the crepe bit in the title. It should have been something like salty crepe praline, I think.

This is a rather thin block of chocolate 16 x 7 cm in dimension and only 0.7cm high. There are 12 pieces that are moulded to be broken off easily, which they do.

The chocolate smells like cocoa used for a hot chocolate. It is glossy and smooth and melts in the mouth easily. There is a strong cocoa taste followed by bits of something I assume to be the crepe mixed into the chocolate. The chocolate is not too sweet, the cocoa flavour is very strong. I find the chocolate flavour itself to be one dimensional, there is no real depth there. The salt is not present until the very end when biting, but if you suck the top of the chocolate the salt is really there. There is no real almond flavour amongst all the other flavours, everything is mainly overriden by the strong cocoa taste. But in saying that, I did enjoy the texture of the crepe bits mixed in, that is what has made this chocolate special. Also the salt kick at the end was nice.

Overall, I enjoyed this chocolate. It wasn't too sweet, and the texture was different to most chocolates. I also liked the salt factor. The only thing I wasn't sure about was the strong cocoa flavour, but in all a nice bar.

In case you are interested, there is a Meiji Poster Gallery here that showcases all the ads they have done with celebrities, and you can save them to your computer.